The apple company lanuched their latst

It’s not a shocker, but the availability of the iPhone 4S gave Sprint its best sales day ever.

The company, which is investing heavily to at long last get the iPhone on its network, said it broke its record by 1 pm ET on Friday. Sprint is also now selling Apple’s iPhone 4 after years of going without an Apple phone in its lineup. (The iPhone’s existing carriers, AT&T and Verizon, also reported impressively strong sales; see updates below.)

“Sprint today reported its best ever day of sales in retail, web and telesales for a device family in Sprint history with the launch of iPhone 4S and iPhone 4,” Sprint product chief Fared Adib said in a statement. “The response to this device by current and new customers has surpassed our expectations and validates our customers’ desire for a truly unlimited data pricing plan.”

The iPhone went on sale on Friday at Apple’s retail stores as well as other locations including Verizon Wireless, AT&T and Sprint stores. Apple said that it quickly sold 1 million phones during a pre-order period and all three U.S. carriers said they sold through their preorder allotments.

Somewhere, Steve Jobs is smiling.
Apple announced Monday that first-day pre-orders of the iPhone 4S topped 1 million, breaking the record set by last year’s model.
Sprint, which just started selling iPhones, said it has sold out of its cheapest iPhone 4S phones — 16 gigabyte models in white and black.
“We do have the 32GB and 64 GB versions, as well as the 8 GB iPhone 4, available in both colors at this time. It is important to note that Sprint is not taking backorders of our iPhone devices,” a Sprint spokesman said in an email.
Sprint, which offers the cheapest unlimited data plan, could become a popular carrier for the phones.
Apple Inc. and various phone companies in the U.S., Australia, Canada, France, Germany, Japan and Britain started taking orders for the phone last Friday. It hits stores this Friday.
The base model of the iPhone 4S costs $200 with a two-year contract. It has a faster processor and an improved camera compared to last year’s model. However, some customers and investors were disappointed that Apple didn’t launch a more radical new model. It’s been more than a year since Apple since the previous model was released.
Despite the record-breaking pace of iPhone 4S pre-orders, it’s hard to determine whether consumer demand is stronger for the new device than it was for previous versions. Although first-day orders for the iPhone 4 were 600,000 when it launched last year, Australia and Canada weren’t among the launch countries then — they got the phone a month later.
Apple has also expanded the number of carriers in each country that sell the phone. This is particularly significant in the U.S., where AT&T was the only carrier for the iPhone last summer. The iPhone 4S is also sold by Verizon Wireless and Sprint Nextel Corp.
This means that the potential customer base for the phone has expanded greatly since the last model was launched.
The death of Apple founder Steve Jobs last week could also be affecting sales. Marketing experts say products designed by widely admired figures like Jobs usually see an upsurge in sales after their death.
AT&T said it had taken more than 200,000 pre-orders for the iPhone 4S in the first 12 hours, making it the most successful iPhone launch yet.
Apple shares rose $13.90, or 3.8 percent, to $383.70 in midday trading Monday.

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